
The UK is grappling with an escalating public health catastrophe, driven by unhealthy diets and food-related diseases. With over 60% of calories consumed from ultra-processed foods, obesity and diet-related illnesses are crippling the NHS and the economy, costing the country a staggering £268 billion annually. Despite 14 government obesity strategies since the 1990s, the situation has worsened. So, why can’t Britain fix its broken food system?
A new political manual, Nourishing Britain, released this week, reveals the shocking truth behind decades of failed policies. It uncovers the deadly cocktail of libertarian resistance to “nanny state” interventions, relentless food industry lobbying, and political inertia. From the corridors of power, politicians admit they’ve been derailed by backroom compromises and short-term priorities. The result? Policies abandoned before they’ve even had a chance to work.

But there’s hope. The report identifies four key ingredients for success: compelling arguments, public support, bold leadership, and rapid implementation. The Soft Drinks Industry Levy stands as a shining example, slashing sugar consumption without harming the economy.
The solution? Politicians must overcome industry pressure, leverage public support for change, and act decisively. Food-related ill health isn’t just a crisis—it’s an opportunity to transform Britain into a healthier, more equitable nation.
The choice is clear: will Britain’s leaders seize the moment, or let the nation’s health decay further under the weight of apathy and profit? This isn’t just policy—it’s life or death.
‘Nourishing Britain’ can be downloaded here: https://media.nesta.org.uk/documents/Nourishing_Britain_-_a_political_manual_for_improving_the_nations_health_vRYCLmt.pdf